Find your focus
Get clear on who you’re helping, the problem they want solved and the outcome you can offer—so you can explain why it matters to the right person.
Live webinar for clinician founders
From idea to paying customers
Bring the app, course, book, podcast or service you’re working on. Leave with a 3-step plan to get your next paying customer in 90 days.
Save my free placeThursday 26 November 2026
Choose your session
2:00–3:30pm or 7:00–8:30pm
UK time (GMT) · 90 minutes
Free · Online via Zoom
Free, recorded Zoom webinar. Choose one session — the same webinar runs twice.
ICF Associate Certified Coach
Before you spend another month building, work out what needs testing.
You’ve got an idea, started building, or attracted interest—but you’re unsure what will lead to someone paying. Bring that question. We’ll work through your next step.
You don’t need a finished product or a polished pitch.
Three shifts.
A clearer next step.
We’ll use real stories and practical frameworks to work out what your idea needs next.
Test what matters
Separate encouragement from useful evidence. Identify what you need to learn before putting more time into building.
Create a route to buying
Work out what you can offer, how people can experience its value and how to invite them to take the next step.
You’ll apply these shifts to your own idea and leave with a practical plan for the next 90 days.
Save my free place
Your host
Hi, I’m Shub.
I’m an Emergency Medicine Registrar and ICF Associate Certified Coach. I bring my experience in clinical practice, quality improvement, coaching clinician founders and trying to build ideas of my own.
I’ll share practical frameworks and lessons you can apply to what you’re building.
“Shub simplifies things into one or two clear, doable actions. That made it easier for me to follow through without feeling overwhelmed. He also helped me see new possibilities in work I had already created—including a completely different way to think about building an audience. I left with more clarity, more confidence and practical next steps I could actually use.”
More feedback and conversations
“I can’t recommend Shubh enough as someone to connect to, especially if you are a clinician with an entrepreneurial flair.”
More from me: the Clinician Founder podcast, YouTube and Instagram @shubsaysimpact.
My story: I’ve had ideas stall, too.
I’ve had ideas stall, too.
One idea I cared about never became what I hoped it would.
And in quality improvement, I kept seeing a familiar mistake: we’d start with the solution we wanted people to adopt, then try to persuade them to change.
What helped me think differently was starting with the change people actually needed—and letting that shape the idea.
I’ll share how those experiences changed the way I approach building, and how you can apply the same lessons to your own product or service.
“The idea is in service of the change, not the other way around.”
A clinician’s idea in practice: from expertise to a published book
From clinical expertise to published work
An approach became a book.
An emergency physician had a distinctive approach to FRCEM preparation. Shub helped turn that approach into a published book and a public waitlist.
- Starting point
- A distinctive FRCEM approach.
- The work
- Turning that expertise into a published resource.
- Observed output
- A published book and a public waitlist.
The public case records these outputs; it does not report sales figures. Read the public case.
Save my free placeWhat’s the next step for your idea?
Bring what you’re working on. Let’s turn the questions you’re stuck on into a 3-step plan for your next paying customer.
Thursday 26 November 2026
Choose your session
2:00–3:30pm or 7:00–8:30pm
UK time (GMT) · 90 minutes
Free · Online via Zoom
Save my free place
Registration is not open yet. Registration is being prepared for the two confirmed sessions. These fields are disabled and cannot send your details.
By signing up, you’ll receive your webinar confirmation, joining details and reminders, plus the Clinician Founder newsletter. You can unsubscribe at any time.
See the privacy notice.
A few questions.
Do I need to have built something already?
No. Bring an idea you’re actively considering, something you’re building or a product or service you’re already selling. You’ll use it as the starting point for your plan.
Is this just for apps or healthtech startups?
No. The session applies to courses, books, podcasts, services and other products as well as apps.
What if I already have paying customers?
Bring the offer you want to grow. You can use the same shifts to sharpen your focus, test what’s holding you back and plan how to reach your next customer.
What should I bring?
One idea, product or service to work on, and somewhere to make notes.
When is it, and do I attend both sessions?
Thursday 26 November 2026, on Zoom. Choose either 14:00–15:30 or 19:00–20:30, Europe/London (GMT). Each session lasts 90 minutes. It is the same webinar twice, not two parts. Registration closes when your chosen session starts.
Is it free, and will it be recorded?
Yes, attendance is free and the webinar will be recorded. Replay delivery arrangements are still being confirmed.
What emails will I receive?
You’ll receive webinar confirmation, joining details and reminders, plus the Clinician Founder newsletter. You can unsubscribe at any time. No email confirmation is needed. Check your inbox for your selected session’s joining details.
Will you introduce paid support?
Yes. At the end, I’ll briefly introduce the Clinician Founder Actionship for people who want support applying what we cover. The webinar is designed to give you a useful plan whether or not you join.