Private coaching
Focused 1:1 coaching for clinicians who want tailored help with an offer, paying customers, a launch or a consequential growth decision.
Work with Shub →For clinicians building alongside medicine
Launch and grow your product or service.
Find out what people will pay for, attract your first or next customers, and build something sustainable alongside your clinical career.
Explore Find–Test–BuildStart with the diagnostic.
From clinician to founder
Income
·
Impact
·
Independence
You have already put in the work
It isn't always a
marketing problem.
You've built something you believe in. Why aren't more people buying?
Work out what needs changing before doing more of everything.
Buyer
Offer
Trust
Path
Capacity
Find your next step →
Why aren’t more people buying?
You might have a course, service, app, workshop or product. You have invested the time to learn, build and put it in front of people. Perhaps you've made a few sales. Perhaps you haven't made one yet.
You've tried talking to colleagues, improving your website, posting online or considering paid advertising. But it's still unclear what will bring your next customer.
And you're trying to work that out alongside clinical shifts, family life and everything else.
It isn't always a marketing problem.
Sometimes it's the person you're targeting, the problem you're solving, the offer itself, the trust you've built or the route from interest to purchase. Work out what needs changing before doing more of everything.
Build around what makes you different.
Most career advice starts with a role and asks where you might fit. Clinician Founder starts with your experience, interests and ambitions—and helps you turn them into work that the right people genuinely want.
The answer isn't always a new marketing strategy. We first identify the decision that matters, test our assumptions in the real world and build on what we learn.
The deeper aim is meaningful work, with more income, impact and independence alongside medicine.
What people buy tells you what to build next.
- A clear offer. You know who it is for, what outcome they are buying and why you are well placed to deliver it.
- Proof people will buy. You move beyond compliments and interest to the buying decision.
- A launch you can deliver. A paid workshop, consultation, pilot or another bounded vehicle creates the outcome now.
- A route to growth. What customers buy, use and ask for next shows you what to refine, repeat or scale.
The method · Find–Test–Build
From scattered idea to credible launch.
Choose a step to see how it works.
Explore Find–Test–Build
Explore the method ↓
Scattered → Focused
A clear offer starts here.
Choose a niche—person, problem and outcome—and shape a promise clear enough to test.
Explore the tools →
Niche
Person
+
Problem
+
Outcome
Promise
Transformation
+
Method
+
Why Me
Guessing → Testing
Find out before you build.
Find out whether the problem is worth solving and the proposed solution is worth building.
Explore the tools →
01 · The problem
Problem Worth
Solving
Solving
02 · The solution
Solution Worth
Building
Building
Look for behavioural commitment.
Stalling → Launching
Make it something people can experience.
Create the trust, pilot, event and path required to launch something people can experience.
Explore the tools →
Trust
Event
A reason to act
→
Path
A route to the pilot
→
Pilot
Value delivered
Ideas made real
Books you can hold.
A podcast you can hear.
A workshop, programme, book, service or media product can deliver value now and reveal what deserves to grow.
Dr Akshay Bhargav
Dr Wajeeha Musharraf & Yuhan Zhang · View on Amazon ↗
From an idea to something real
I was the first person to buy these two client-authored books.
I also helped Mr Jose Austine bring his podcast to life, then joined him for its first episode.
Hear Jose’s first episode ↗
Another way to start
Helped a plastic surgeon take an idea about private-clinic growth into a full-day workshop attended by 12 clinicians.
Choose your support
Work on the decision
in front of you.
Different founders need different levels of support. Choose the one that fits the work you're doing and the time you have.
Core is open year-round with a 7-day trial. Actionship · Winter intake is open now. Join by 12 December 2026.
Meet Shub
I've been on
this journey too.
I'm still a practising clinician. I understand how difficult it can be to make progress between shifts, responsibilities and competing priorities. I combine that lived experience with accredited executive coaching and the practical Find–Test–Build framework.
How I found my first paying client
I trained as an executive coach because I wanted to build meaningful work on my own terms. But getting qualified wasn't the same as finding people willing to pay for what I offered. My first paying client came when I focused on the outcome they wanted, rather than trying to sell coaching itself.
You can explore my free tools and resources, see how I approach problems and decide whether the way I work is right for you.
Dr Shubhendu Kulshreshtha
MBBS · MRCEM · ACC · QSIR