Actionship · Winter intake

Make progress towards your first — or next — paying customer.

In a focused six-week launch sprint, clarify who you help, sharpen your offer, test demand and create a credible route to market. Get direct feedback and weekly accountability, then continue receiving support through the rest of your membership year.

£297per year

The winter intake is open now. Join by 12 December 2026.

Six-week launch sprint · Weekly coaching · Support for your membership year · No trial

Your first six weeks

Six weeks to make your next commercial move.

Expertise and ideas do not automatically become an offer people pay for. Use six weeks to clarify the buyer, test real demand and build a credible route to your first or next paying customer.

Clinician → founder. Find → Test → Build. Build towards more freedom, impact and sustainability alongside medicine.

  1. Week 1 · Niche

    Choose the person, problem and outcome worth focusing on.

  2. Week 2 · Promise

    Shape the transformation, method and relevant reason to believe you.

  3. Week 3 · Problem Worth Solving

    Find evidence that the problem matters enough for people to act.

  4. Week 4 · Solution Worth Building

    Test for behavioural commitment—not polite enthusiasm.

  5. Week 5 · Trust + Pilot

    Build trust and a credible first form of the solution.

  6. Week 6 · Event + Path

    Create the moment to act and the route to the pilot.

Leave the sprint with a clearer offer, evidence from testing demand and a practical next step towards customers. Progress may mean launching, refining or changing direction; a sale within six weeks is not guaranteed.

If an exceptional change is needed because of leave, travel, illness or unforeseen circumstances, members will receive as much notice as reasonably possible. Every session is recorded.

Inside a live session

Bring one decision. Leave with a clearer action.

Your work

What will you work through?

  • Scattered → Focused
  • Niche = Person + Problem + Outcome
  • Promise = Transformation + Method + Why Me

Why I built it

Some decisions need a room.

A resource can show you the steps. It cannot hear the offer, question the evidence or help you choose between two imperfect launch decisions.

Actionship brings the actual work into the room: customer feedback, pricing, the sales page, the buying invitation or what happened after launch.

You leave knowing what to change and do next.

The Actionship rhythm

Bring it. Work through it. Act.

  1. 01
    Bring the decision

    The offer, customer evidence, launch or growth question in front of you now.

  2. 02
    Work through it together

    Show the work, test the thinking and hear what you cannot see alone.

  3. 03
    Declare, act and return

    Declare your next action to the group, follow through and return with what happened. Continue the conversation between sessions inside the community on Circle.

Clinician founders inside the community

Real people. Work that starts moving.

Dr Sonja Mikulec
“Even in two weeks, what stood out was that this is hard work—but with the community and Shub’s custom GPTs, I got the support and additional tools to get going.”
Dr Sonja Mikulec
Dr Brij Pandya
“Great programme to unlock your motivations and find your ‘why’ in order to progress in your clinical or non-clinical career.”
Dr Brij Pandya

What does £297 get me?

A six-week launch sprint. A year of support.

Begin with the focused sprint. Stay for the live support that helps you learn from the launch, improve it and grow.

  • Everything in CoreFind–Test–Build pathway, tools, community and asynchronous feedback.
  • Weekly coaching and accountabilityWeekly 90-minute sessions alternate between Mondays at 5:30 pm and Tuesdays at 4:30 pm, UK local time.
  • Direct feedback from ShubBring your niche, promise, evidence, Pilot, Event or Path.
  • Between-session accountabilityDeclare the next action, follow through and report back inside Circle.
  • Monthly workshopDates and topics announced inside the community.
  • Feedback around your rotaIf your rota prevents you attending live, submit questions or work in advance, get feedback and watch the recording.

£297 includes the six-week sprint and twelve months of Actionship membership. After the sprint, weekly Office Hours, monthly workshops, recordings, tools and the community continue for the remainder of your membership year.

Actionship renews annually. Full membership, renewal and cancellation terms are shown at checkout.

Bring the real work into the room.

A resource can explain the steps. In Actionship, you can bring the offer, customer feedback, invitation, pricing question or launch result you're facing now. We'll work through the decision together, agree one practical action and return to what happened.

Sometimes the answer is to proceed. Sometimes it's to refine the offer, change the path or stop spending time on something the evidence doesn't support.

A look inside

Offers. Launches. Growth decisions.

Clinicians show what they are working on. Shub and the group help clarify what customers need to see, what the evidence means and what should happen next.

Practical questions

Make it work around medicine.

Who is Actionship for?

Clinicians exploring an idea, testing an offer or developing an existing product or service who want direct coaching and a weekly rhythm. You can work towards your first paying customer or your next one while remaining in medicine.

What can I expect from the six-week sprint?

A clearer buyer and offer, evidence from testing demand and a credible route to market. The aim is meaningful commercial progress. A paying customer, revenue amount or completed launch within six weeks is not guaranteed.

When are the sessions?

Weekly 90-minute sessions alternate between Mondays at 5:30 pm and Tuesdays at 4:30 pm, UK local time.

What if my rota prevents live attendance?

If your rota prevents you attending live, submit questions or work in advance, get feedback and watch the recording. You do not need to attend live to receive feedback.

What is included after the sprint?

Support continues for the rest of your membership year: weekly 90-minute Office Hours, direct feedback, community accountability, monthly workshops, recordings and everything in Core.

Is £297 the price for six weeks or a year?

£297 covers the six-week sprint and a full year of Actionship membership. It renews annually. Renewal and cancellation terms are shown at checkout.

Is there a free trial?

Actionship does not include a trial. Core costs £99/year and includes a seven-day free trial. Compare Core and Actionship.

When does the winter intake close?

The winter intake is open now. Join by 12 December 2026.

Actionship · Winter intake

Take your next step towards paying customers.

A focused six-week launch sprint, then weekly coaching and ongoing support for the rest of your membership year. £297/year. No trial. Join the winter intake by 12 December 2026.