Emergency medicine
Find what matters under pressure and act without waiting for perfect information.
About Shub
I’m Dr Shubhendu “Shub” Kulshreshtha. I help clinicians find the opportunity that fits their unique edge, test whether people will buy and build launches that create evidence for growth.
Why this exists
Clinician Founder Everything starts with you—not a predetermined alternative career. Your experience, ambitions and edge form your unique Founder Identity and shape the product or service you are best placed to launch.
The point is not to build for the sake of business. It is to turn meaningful work into something people can choose—creating more impact, income and independence alongside medicine.
The pattern
Medicine, quality improvement, coaching, founder work and the podcast all help me do the same thing: clarify the offer, test the evidence and help a clinician launch or grow.
Find what matters under pressure and act without waiting for perfect information.
Find the leverage point, test change and learn from what actually happens.
Find the real decision beneath uncertainty, confidence and competing priorities.
Learn from how clinicians choose, launch, sell, adapt and grow.
In the room
Speaking with clinicians about building work with more ownership, impact and choice.
The part I care about most
I was the first person to buy both of these books. Not because I needed another book—but because there is something extraordinary about holding work that once existed only as a clinician’s idea.
Dr Akshay Bhargav’s Become FRCEM and Dr Wajeeha Musharraf and Yuhan Zhang’s Dementia in a Chaotic Household are tangible proof that meaningful expertise can become something other people can use.
How I work
People often come to me with several possibilities. I help them find the opportunity that fits, make the offer clear and decide what to test next.
“Shub simplifies things into one or two clear, doable actions. That made it easier for me to follow through without feeling overwhelmed. He also helped me see new possibilities in work I had already created—including a completely different way to think about building an audience. I left with more clarity, more confidence and practical next steps I could actually use.”
“I can’t recommend Shubh enough as someone to connect to, especially if you are a clinician with an entrepreneurial flair.”
“Shub has been a truly valuable confidant and friend… We would all benefit if there were hundreds of Shubs in the world. I’m glad there’s at least one.”
“He is a perfect blend of a teacher and learner. I would highly recommend Dr Shubhendu if you are a health care professional looking to gain some clarity in your life.”
Credibility
International medical graduate working in the UK system, with MRCEM and ongoing clinical reality close to the work.
Practical experience with quality improvement, healthcare systems, leadership, and implementation in messy environments.
Support for clinicians working through leadership, innovation, portfolio careers, ventures, founder psychology, and strategic implementation.
Founder experience building around doctors, AI agents, adoption, education, and practical workflow change.
Founder of AskPortia, an AI-powered ePortfolio for clinicians managing evidence, progression, and reflection.
Host of The Clinician Founder Podcast, a growing archive of conversations with clinicians building beyond medicine.
Explore the membership for practical tools and feedback—or take the diagnostic to identify the decision in front of you.