The Clinician Founder Membership

Take one meaningful idea to a real launch.

Find your unique Founder Identity, choose the idea worth pursuing, test the signal and build the first tangible version of the impact you want to create.

See the options Start your free 7-day trial

Core includes a free 7-day trial.

Shub holding the copy he bought of Become FRCEM by Dr Akshay Bhargav
Become FRCEM · Dr Akshay Bhargav
Shub holding the copy he bought of Dementia in a Chaotic Household by Dr Wajeeha Musharraf and Yuhan Zhang
Dementia in a Chaotic Household · View on Amazon ↗

From Shub’s work with clinician founders

The idea takes a form people can use.

These books began as possibilities. With clearer direction, useful feedback and follow-through, each became a tangible expression of its author’s promise.

I was the first person to buy both. I also helped Mr Jose Austine bring his podcast to life, then joined him for its first episode. Different forms; the same movement from meaningful idea to real launch.

To hear the podcast, head to the Podcast section when you’re ready.

You are in the right place if…

You are ready to move one idea forward.

  • You have several ideas competing for attention and need one clear focus.
  • You know you have a distinctive edge, but cannot yet express it as a promise.
  • You are relying on assumptions—or building before you know what matters.
  • You want your idea to take a form that can genuinely serve people.
  • You want impact, income and independence alongside medicine—not an escape from it.

Why I built it

Build your own path.

Alternative-career advice starts with established roles. This membership starts with you: your Founder Identity, your edge and the impact you are best placed to create.

It gives you an ongoing founder environment for choosing what matters, testing it with real people and building a launch around clinical life.

You are not buying more information. You are developing the capability to bring meaningful ideas to life repeatedly.

The transformation

From carrying the idea to bringing it to life.

ScatteredSeveral ideas compete.
FocusedOne direction deserves attention.
GuessingAssumptions lead.
CertainEvidence makes the next move clear.
StallingThe promise stays private.
LaunchedThe promise takes a form that serves.

Inside the membership

Start with the question in front of you.

  1. 01Choose your focus
  2. 02Draft your promise
  3. 03Test the problem
  4. 04Test the solution
  5. 05Build your launch
  • Find–Test–Build courses
  • Founder field guides
  • A practical weekly focus

One membership. Two rhythms.

How do you want to use it?

Find–Test–Build pathway

Start here.

£99per year

Core Membership

Your rhythm

Use it when you need it.

Choose a spaceUse the guidanceShare for feedback

No fixed meetings. Start with the question in front of you.

What you get

  • Five Find–Test–Build spaces—start with the question you need answered now
  • Courses, field guides, templates and AI tools available from your first visit
  • Focused asynchronous feedback from Shub and other clinician founders on ideas, research, messaging, websites and launch plans
  • Clinicians building across services, education, technology, media, books and portfolio work
  • No fixed weekly commitment—use it around clinical life whenever you need the next move
  • Direct live access to Shub every Monday is added in Actionship

Upgrade to Live-Access Actionship at any time.

Start your free 7-day trial
Live weekly rhythm

Take action together.

£297per year

Live-Access Actionship

Your rhythm

Add live momentum.

Every Monday*Office Hours · 5 pm UK
Every monthPractical workshop

Everything in Core · Replays included

What live access adds

  • Everything in Core—including the pathway, tools, community and asynchronous feedback
  • Direct access to Shub every Monday at 5 pm UK time*
  • Bring unfinished work: customer questions, messaging, website copy, an offer or launch plan
  • Receive group feedback from Shub and clinician founders who understand clinical life
  • Practise your promise, invitation or pitch before putting it in front of people
  • Use one practical workshop each month and catch up through the replays
Join Live-Access Actionship Learn more about the Actionship →

*The usual schedule is Monday at 5 pm UK time. It may occasionally change due to annual leave, public holidays, travel, illness or unforeseen circumstances. Members will be given as much notice as reasonably possible.

Full membership and renewal terms are shown at checkout. VAT or additional tax is not added to the stated prices.

The first version of the impact

A real launch can take many forms.

  • A public yoga programmeAn emergency physician turned her teaching experience into a first public drop-in session.
  • A full-day workshopA plastic surgeon brought an idea about private-clinic growth to a room of 12 clinicians.
  • A published book and waitlistAn emergency physician turned a distinctive FRCEM approach into work people can hold, use and respond to.
  • Publication AcceleratorA launch built around a six-week publication guarantee attracted around 60 registrations and 20 live attendees—and clarified the founder’s next decision.

What clinicians notice

Support that turns into movement.

Dr Sonia Mikulec
“Even in two weeks, what stood out was that this is hard work—but with the community and Shub’s custom GPTs, I got the support and additional tools to get going.”
Dr Sonia Mikulec
Dr Brij Pandya
“Great programme to unlock your motivations and find your ‘why’ in order to progress in your clinical or non-clinical career.”
Dr Brij Pandya

Questions

The useful details.

Do I need a finished idea?

No. Start with your unique Founder Identity, several possible directions or an idea already in motion.

Is this only for startup founders?

No. It supports many forms of clinician-led work, including services, education, consulting, healthtech, content and portfolio careers.

Can I remain in medicine?

Yes. The membership is designed around clinical life.

What if I am already building?

Use the membership to test assumptions, interpret the evidence and turn work in progress into a clearer launch.

What counts as a real launch?

A real launch is the first tangible, deliverable form of the impact you want to create. It embodies your promise and begins serving the people it is for and you as its founder.

What is the difference between Core Membership and Live-Access Actionship?

Core Membership lets you follow the Find–Test–Build pathway with tools and asynchronous feedback from Shub and other clinician founders. Live-Access Actionship adds direct weekly group access to Shub for active work and decisions.

What happens in Live-Access Actionship Office Hours?

Share how things are going, talk through what you are working on and get useful feedback from the group and Shub.

When are Office Hours?

The usual schedule is every Monday at 5:00 pm UK time. It may occasionally change for leave, public holidays, travel, illness or unforeseen circumstances.

When are the workshops?

There is one each month. Dates and topics are announced inside the community.

Are replays available?

Yes, replays of Live-Access Actionship sessions are available to members.

Is there a trial?

Yes. Core Membership has a free 7-day trial.

What if I cannot attend live?

Use the replays and continue through Core around your clinical schedule.

What is the member directory for?

Member-led networking and potential mentorship connections. It is not formal mentor matching.

What if I am not ready?

Take the diagnostic or join the newsletter for practical clinician-founder thinking and new resources.

Clinician Founder Membership

Choose how you want to reach your launch.

Start with Core for flexible access and asynchronous feedback from Shub and the community. Choose Actionship for direct weekly group access.

Start your free 7-day trial Join Live-Access Actionship